How to Grow Your Non-Profit with Inspired Technology

Technology has never before been so confusing for the Non-Profit. From the use of CRM systems,

donor management software, marketing automation, website content management platforms and the plethora of funding platforms and crowdsourcing, it is nearly impossible to consider all options and know what will work. Thus, when thinking about technology for your non-profit it is always good to find a trusted source and ask a lot of questions. In the meantime, here are five questions you must ask to determine if your proposed solutions are inspired and will help you grow:

1.     Will it make it easier or harder for donors to communicate with the fundraising team? This seems obvious, but rarely is this question asked. We have seen systems built only to realize that the system is too complicated and non-user friendly. Take your time and think through how you will use the new technology.

2.     Is it really necessary? This sounds like something you would not need to ask, but we have seen non-profits embark down the road on adding what we like to call the new flavor of the month technology because some cool salesperson with great swagger sold them a bill of goods. While it may sound good, what problem is the new technology really solving? Rely on trusted experts here and you will probably save yourself a lot of time and money.

3.     Does this software vendor have scalability? Why scalability? Well, you don’t want to spend money today only to rip out your work a few months down the line because the current set-up can’t handle your mad skills at growing the non-profit. This is where having a technical expert either on-staff or as a vendor is hugely helpful.

4.     What kind of maintenance or on-going support will this new software need? Will it require special training? This is often one of the most overlooked questions and super important to a successful implementation. If you have never installed a new software, just know the learning curve can be anywhere from a few weeks to a few months depending upon the expert support and training plan you have in place.

5.     What are all the options? Are there others that are better, faster or stronger? Remember, tech sales people are often very refined and know how to tap into the excitement of what it is you are trying to accomplish. Be smart, have support around you who can evaluate new technologies with critical thinking.

By reviewing these simple questions and surrounding yourself with the right team, you can create a technology stack that is both inspired and scalable. Now, go forth and drive revenue through donations with ease while using all the right tech.

PS. For help with your website, technology choices or online performance, contact Geekibo for your complimentary one hour consult by clicking here.