Online Revenue and Website Stats for Non-Profits

Non-profits need to build websites that scale and doing this can be particularly challenging in knowing what software to use, how to build and how to maintain to maximize online revenue. We thought it might be helpful to break this down into a few areas:

• Websites that Grow with Your Non-profit
• Online Revenue Sources
• Ad Spend Statistics for Non-Profits

Websites that Grow with Your Non-Profit

Designing your website to ensure scalability is key to donor management and donor health over the years. Ensuring you have an easy user experience with a direct path to donations is a huge key to early on success. Further, choosing the right platform that offers responsive code and can scale with the growth of your non-profit is of paramount concern. Some good questions to ponder in choosing a platform include:

1.     Will you have technical people who work on staff or should the platform be more user friendly?

2.     Will you be accepting donations online? If so, which payment processor will you use?

3.     Will you be integrating with other non-profit database or CRM systems?

4.     How technical is your current team for maintaining a website?

5.     Will you require outside help to get going?

Online Revenue Sources

Many people start their non-profit for the good of the planet, yet with little online revenue generation expertise. How will you meet this gap in skills knowledge? There are a variety of ways, but we recommend doing your research and partnering with someone who has deep expertise in online digital marketing. For example, below are a short list of possible online revenue sources:

1.     Google Adwords/Bing/Paid Search

2.     Organic Search

3.     Social Media Ads/Boosted Posts

4.     Content Syndication

5.     Webinars

6.     Gated Content

7.     Video marketing

While there are many other online revenue sources, this gives you a few examples of how many technologies are out there for you to integrate with. Also, each of these has specific implications when planning your website strategy.

Ad Spend Statistics for Non-Profits

What is your budget for growing your non-profit? How will you attract new visitors? And, what if your budget is super small at first? How do you accommodate for that? These are all very good questions but a good first place to start is to look at statistics for the industry such as below.

In this example, if a company wants $1 million in online revenue, like companies are spending about $50,000 in digital advertising. This might come as a shock to many start-ups out there, but the facts remain, building your audience and advocates takes time and energy including money. Be prepared to start small, test what works and do more of what works. A little bit here can go a long ways.

PS. For help with your website, technology choices or online performance, contact Geekibo for your complimentary one hour consult by clicking here.