1.
Integration of backend Systems
By integrating systems like your CRM, donor management, web and other backend
systems, your non-profit will have access to data and analytics that will help shape
future decisions. For example, if you use online donations, have donors coming
to your website and leverage a donor database, managing all those entry points
can be troublesome at best.
2.
Setting up a Data Infrastructure
Why is data so important? Well, the better and cleaner your data is, the better
able you are able to do less with more. Integrated systems and clean data mean
that you can demonstrate your effectiveness as a non-profit to potential donors
and investors. What’s more, you will know who to reach out to and when by
keeping data squeaky clean. Also, setting up the right data structure is important
for rapid growth as well.
3.
Social Media and Online tools
Understanding what new technologies are available to drive engagement across
online channels requires a technical know-how about what’s possible and how
your non-profit will track all online channels. Sometimes this is done through
URL Parameters and sometimes it is done via web integrations and tracking code.
Either way, consult with experts to ensure you can track what your most
successful channels are .
Overall, data architecture and system integration seem to be
the two biggest technology hurdles a non-profit can have. While most
non-profits are focused on optimizing every dime, a few hours with a
technologist can save you hundreds of thousands of precious dollars down the
road.
For a complementary consultation on any of these types of
projects, feel free to register here: www.geekibo.com/complementaryconsult
.
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