Lots
of non-profits like to sell products online, receive online donations and use
this channel to drive revenue. The reality is this….most non-profits struggle
with making this a reality. The talk is nice, but how can you create an online
channel of sales and donations that actually matter?
Well,
the answer is simple. Work with a reputable technology company to integrate
these channels. When your online experience is seamless a few benefits occur:
- Increased confidence in your brand leading to online donations
- Increased merchandise sales leading to revenue and brand recognition
- Increased donor communications about events and happening
These
benefits are just the top of the iceberg for many charities who have
successfully been down this path and are now enjoying the fruits of this union
of technology channels. Let’s look at one such case stud…
Help
for Heroes Becomes the Hero
Help
for Heroes is a UK based company helping wounded servicemen recover. To that end, they
fund a lot of different programs designed to help those who have served. They
had a website and wanted to expand with a full e-commerce integration. To do
this, they hired technologists to help them do the integration and
configuration. The technologists used Microsoft Azure and Shopify to create a
seamless user experience while connecting their online store to their website.
Today, Help for Heroes has the complete integration providing more revenue,
insights and tools for growth.
If
your non-profit is seeking to expand, look at your technology stack clearly. If
you do not have the expertise on staff to support your desires, use a reputable
company with experienced technologists to support you in growing your online
technology platform.
PS If you would like
to talk to a technologist for a complimentary one hour consultation, feel free
to register here: www.geekibo.com/complementaryconsult
.
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