The
non-profit lives and breathes based on donor involvement, donations and
engagement. Thus, understanding where your donors are and creating easy ways
for them to donate in one-click scenarios is key.
Why
user experience matters?
Donors
look for charities they can get behind and support and feel good about. Thus,
when a potential donor arrives at your website either on a mobile device or
their laptop, they are looking for ways to feel confident in their donation
decision. A poor user experience or a
website that is not responsive can make for a frustrating user experience leading
to decreased donations and donor confidence.
A
couple of points to remember when building your charity’s website:
1.
Build with simplicity and think from the user
perspective
2.
Make donations easy…one or two clicks.
3.
Use latest technologies to ensure responsive
code is in place for mobile donations
4.
Creating an app they can download can help with
keeping in touch and automating donations
5.
Sign up on affiliate sites like Amazon where a
percentage of all sales from your donors can go directly to your inbox
6.
Use systems like donorfy.com and others to
streamline the process
Lastly, if all this sounds like just too much to worry
about, don’t be afraid to hire experts. I mean, you hire experts for your
accounting and legal needs, don’t be afraid to hire experts in technology too.
This will end up saving you many sleepless nights and potentially increase your
giving this year.
PS If you would like
to talk to a technologist for a complimentary one hour consultation, feel free
to register here: www.geekibo.com/complementaryconsult
.
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