Managing a non-profit takes many skills, but one often
overlooked skill is the management of data within the organization to fuel
online fundraising and increase operating margins. To that end, there are some
key data considerations when growing your non-profit including:
1.
Segmenting
Your Donor Database
Remember, not all donors are created equally. Thus, it is important to treat them differently as donors of different sizes have different triggers and considerations about why they invest. To meet donors at their level and interest, it is important to keep good documentation within the segmentations.
Remember, not all donors are created equally. Thus, it is important to treat them differently as donors of different sizes have different triggers and considerations about why they invest. To meet donors at their level and interest, it is important to keep good documentation within the segmentations.
2.
Fully
Baked Data
Having dirty data or data that is missing key information can be as deadly as not having a database at all. Ensuring you have the right people in the right roles for your donor database impacts everything you do from online fundraising to your offline events. Take the time to keep your data up-to-date and clean. Remember, clean data equals successful campaigns.
Having dirty data or data that is missing key information can be as deadly as not having a database at all. Ensuring you have the right people in the right roles for your donor database impacts everything you do from online fundraising to your offline events. Take the time to keep your data up-to-date and clean. Remember, clean data equals successful campaigns.
3.
Consider
Donor Software
If you are using donor marketing or operational fund-raising software consider hiring someone in house or a consultant to support you in implementing, integrating and managing the day-to-day grind so that you can focus on what’s truly important. Remember, tracking donations, integrating with financial systems and creating audit trails for ease of tracking is essential to grow your non-profit to the next level.
If you are using donor marketing or operational fund-raising software consider hiring someone in house or a consultant to support you in implementing, integrating and managing the day-to-day grind so that you can focus on what’s truly important. Remember, tracking donations, integrating with financial systems and creating audit trails for ease of tracking is essential to grow your non-profit to the next level.
While these are three very important data points to
consider, the most important one is for leaders of non-profits to ask for
support from experts when needed. Knowing when to ask for support is key. For
technical items outside of your expertise, don’t be afraid to reach out and
have technical experts support you in building a solid foundation. Your
non-profit’s future success depends upon the steps you take today.
P.S. If you need support with your donor fundraising
platform, integrations or just some technical expertise, consider the experts
at Geekibo. We got you. Click here for a free consultation.
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